Then, in 2009, a Duke University professor demonstrated that our eyes can scan an image fastest when its shape is a golden rectangle. For instance, it’s the ideal layout of a paragraph of text, the one most conducive to reading and retention. This simple shape speeds up our ability to perceive the world, and without realizing it, we employ it wherever we can.
N.Y.Times and The Guardian
At first very kind of pained awkward conversations.. ehrm.. the site is .. the content is not dinner table conversation in the least.. ehhrmm.. but they, my parents I, I think part of the why.. they can.. of are able to appreciate it is cause they don’t understand it?
Christopher Poole, 4chan founder, TED Talk